Specialization Mini-MBA in Tourism and Hospitality Management

The trainees had the opportunity to study good practices carried out in Portugal as it is currently one of the global leading countries in the tourism industry.

Portuguese tourism industry leaders have expanded their networks across the world where they are well known for their innovation and successful brand development strategies.

Lisbon and Portugal, therefore, provide students with a living laboratory in which they can make contact with the center of innovation and creativity in Hospitality and Tourism, as well as, by analogy, compare with what happens in Portuguese-speaking countries - PALOP's, that will take safe steps towards becoming destinations of choice

• Support investment decisions;
• Recognize the Financial Manager functions;
• Knowing Models and Techniques of Decision and Financial Planning;
• Knowing Funds Financing Instruments and the related selection criteria;
• Identify needs that lead to the maximization of the profits generated by the sale of a product or service;
• Implement the concepts in the daily activity of Hospitality Management;
• Maintaining relations with the outside world and the promotion of hotel services unit.

CONTENTS

Module 0 – Opening

• Presentation of trainers and trainees;
• Presentation of the objectives and training program operating methodologies.

Module I – Tourism management

• National Tourism Management;
• International Tourism Management;
• Tourism Management in Portuguese-Speaking African Countries (PALOPS);
• Critical Issues in Hospitality Human Resources;
• Strategic Marketing in Hospitality and Tourism

Module II – Commercial and Financial Management

• Customer Service Management;
• Financial Analysis of Companies Hospitality.

Module III – Operational management

• Accommodation Operations Management;
• Management of Food Service Operations.

Module IV – Knowledge Test and Assessment

• Assess and evaluate the knowledge acquired.

Module V – Closing Action

• Specialization MIni-MBA evaluation: trainers and trainees.