Strategy and Communication Policy in Public Administration

 At the end of the course, professionals are able to:

• Understand and enforce the importance and the added value of a " strategy " of communication in the organization in the context of the role and performance of contemporary Public Administration;
• Understand and know how to deal with a set of basic concepts and practical applications essential to the projection of communication strategies;
• Rehearse and reflect on the various steps of design and implementation of a communication strategy adaptable to different circumstances.

CONTENTS

1. Potential and communication constraints in the Public Administration;
2. Communication strategies: previous issues - from planning to design;
3. Creative management and decision making;
4. Management and financial control;
5. Means, processes and logistics;
6. Study of cases and scenes;
7. Evaluation of results;