This course aims to provide participants with greater effectiveness in the design and production of professional texts in the most diverse formats and styles.

Specific objectives:

At the end of this course participants should be able to identify the criteria that determine the effectiveness of a professional text, use the professional text as a means of negotiation and influence and make the professional writing as a means to trigger the intended purpose.

2. Structuring of the text

3. Types of texts and specificities

4. Training and exercises