Development, management and sale of products and services in Commercial Banking
General objectives:
This course is aimed at all professionals who wanted to get efficiency (costs) versus results (sales) of the main products and services of Commercial Banking.
Specific objectives:
At the end of the course, learners are able to:
- Analyze the market and to design, develop and systematize the product or service;
- Design processes;
- Analyze competition;
- Analyze and monitor the results;
- Propose improvements;
- Apply management "vertical" and centered products and services.
- Identify best practices to frame in organizing this type of approach.
CONTENTS
Module I - Organizational Context
Module II - Private Area
- Segmentation
- Canals and Cross - selling
- Design of Products
- Process Design
- Risk
- Deposit Accounts
- Cards
- Real Estate loans
- Consumer Credit
- Segmentation
- Risk
- Credit lines
- Framework in the Organization - most effective formulas
- Strategic importance
- Management of the General Price list of products and services
High Skills - Formação e Consultoria
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe