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New Technologies Applied to Business Management and Marketing


At the end of the course, students will be able to:
  • Identify E- Marketing and E- Commerce;
  • Characterize the electronic marketplace and e - customers;
  • Set the main pricing strategies used in sales on -line;
  • Using the online channel as a distribution channel;
  • Understand how it is used the communication in the Net.



CONTENTS

Module I - What are the new technologies and its purpose
Module II - Global markets and trends
Module III - The P's of Digital Marketing
Module IV - Integrated Communication in Digital Marketing
Module V - Applying the product strategies on the Internet
Module VI - Analysis of competition websites and study of the most attractive channels for the business area


 High Skills - Formação e Consultoria
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe




Next date: consult us
Schedule:
Duration: 18 Horas
Investment: Consulte-nos
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