New Technologies Applied to Business Management and Marketing
At the end of the course, students will be able to:
- Identify E- Marketing and E- Commerce;
- Characterize the electronic marketplace and e - customers;
- Set the main pricing strategies used in sales on -line;
- Using the online channel as a distribution channel;
- Understand how it is used the communication in the Net.
CONTENTS
Module I - What are the new technologies and its purpose
Module II - Global markets and trends
Module III - The P's of Digital Marketing
Module IV - Integrated Communication in Digital Marketing
Module V - Applying the product strategies on the Internet
Module VI - Analysis of competition websites and study of the most attractive channels for the business area
High Skills - Formação e Consultoria
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe