Development, management and sale of products and services in Commercial Banking

General objectives:
This course is aimed at all professionals who wanted to get efficiency (costs) versus results (sales) of the main products and services of Commercial Banking.

Specific objectives:
At the end of the course, learners are able to:

• Analyze the market and to design, develop and systematize the product or service;
• Design processes;
• Analyze competition;
• Analyze and monitor the results;
• Propose improvements;
• Apply management "vertical" and centered products and services.
• Identify best practices to frame in organizing this type of approach.

CONTENTS

Module I - Organizational Context

Module II - Private Area

• Segmentation
• Canals and Cross - selling
• Design of Products
• Process Design
• Risk

Module III - Structuring Products

• Deposit Accounts
• Cards
• Real Estate loans
• Consumer Credit

Module IV - Area Companies

• Segmentation
• Risk
• Credit lines
• Framework in the Organization - most effective formulas

Module V – Services

• Strategic importance
• Management of the General Price list of products and services