Organization and Event Management

General objectives
This course aims to provide participants with the knowledge, methodologies and practices underlying the planning, organization and evaluation of various types of Events.

Specific objectives
At the end of this course participants will know:

• Recognize the different types of Events, their goals and Partners
• Plan an Event, taking into account the various Steps to consider
• Communicate and publicize an Event in the Media
• Know and apply the Process of Sponsorship and Support
• Budget an Event
• Evaluate an Event

CONTENTS

 1. Introduction to the problematic of events;
2. Entrepreneurship in events;
3. Event planning;
4. Budgeting of events;
5. Image, communication and marketing of events;
6. Support and sponsorships;
7. Protocol and image;
8. Evaluation of events.