Specialization Mini-MBA in Public Relations, Business Protocol and Events

General objective:

The MINI MBA is aimed at providing technical training graduates in the field of Public Relations . Currently , any institution that wishes to modern can not do without an organized and ongoing work of information management and image , in order to affirm and consolidate its presence in the market. Equally important is to get a receptive climate for the product that works : be a person , an idea, a business, a product or service , etc. To provide participants with knowledge and skills at the level of the institution in the field of Public Relations and Protocol.

• Master protocol and behavioral rules adjusted to different situations ;
• Designing , Planning , and Run Events.

CONTENTS

Module 0 – Opening

• Presentation of trainers and trainees;
• Presentation of the objectives and training program operating methodologies.

Module I – Public Relations

• Concept and Concepts. Historical Perspective;
• Public Relations, the Company and the companies;
• Public Relations and Public Opinion.

Module II – Planning in Public Relations.

• Objectives and strategies;
• Means and techniques;
• The Different Types of Public. External and Internal Public Relations;
• The program. Problem Analysis. Search. Planning. Budget. Execution;
• Results analysis. Advice to customers. Media information. Events Public Relations;
• Field trip.

Module III – The Public Relations Department

• Creation, Operation, Professional Practice.

Module IV– Event Planning

• Introducti on to Planning;
• Place, Date and Target Audience;
• Event program;
• Allocation of resources;
• Communication strategy;
• Logistics planning;
• Budget;
• Plan Event;
• Case Study.

Module V – Knowledge Test

• Assess and evaluate the knowledge acquired.

Module VI – Closing

• Course evaluation: trainers and trainees.