Business Plan as a tool for strategic planning, evaluation and reorganization of companies
The creation or restructuring of a company must be preceded by a critical reflection on all its surroundings. In this context, the business plan emerges as a dynamic tool for the definition of objectives, policies and strategies of an organization's procedures, making it indispensable before any kind of business can be advanced.
The Business Plan is a roadmap for business and can be a valuable tool both in the internal management of the business and in the search for financing alternatives.
This seminar aims to equip participants with the fundamental concepts and tools of the business plan, be it in the context of existing companies or in the context of new companies, in order to allow a correct structuring of the business.
This seminar aims to enable participants to:
• Know the structure of a business plan;
• Use the various marketing techniques needed to develop a business plan;
• Carry out the economic-financial validation of a business plan
• Use the various marketing techniques needed to develop a business plan;
• Carry out the economic-financial validation of a business plan
CONTENTS
Module I - The Content of a Business Plan
Module II - Strategy
• Notion;
• Operationalization;
• Selection.
• Operationalization;
• Selection.
Module III - Marketing
• Market analysis;
• Internal Analysis;
• Competitive Analysis;
• Development Strategy;
• Definition of Implementation Policies.
• Internal Analysis;
• Competitive Analysis;
• Development Strategy;
• Definition of Implementation Policies.
Module IV - The Business Plan's Financial Dimension
• The Business Plan Financing;
• The Business Plan Economic Assessment.
Date: 17-04-2019 | Avenida de Berna, nº11, 8º, 1050-040 Lisboa• The Business Plan Economic Assessment.
High Skills - Formação e Consultoria
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe
Angola | Cabo- Verde | Moçambique | Portugal | S. Tomé e Princípe
