New Technologies Applied to Business Management and Marketing

At the end of the course, students will be able to:

• Identify E- Marketing and E- Commerce;
• Characterize the electronic marketplace and e - customers;
• Set the main pricing strategies used in sales on -line;
• Using the online channel as a distribution channel;
• Understand how it is used the communication in the Net.

CONTENTS

Module I - What are the new technologies and its purpose
Module II - Global markets and trends
Module III - The P's of Digital Marketing
Module IV - Integrated Communication in Digital Marketing
Module V - Applying the product strategies on the Internet
Module VI - Analysis of competition websites and study of the most attractive channels for the business area